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Tours | Holidays | Accommodation | Cars | Campers | Airport Transfers | Theme Park Tickets | Travel Insurance | Airline Flights | |||||||||||||||||||||||||
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Advertising & Link Exchanges |
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The Australian Travel Emporium group of websites provide opportunities for promoting businesses in the Australian travel and tourism sector. Our advert types are innovative with design and placement so as to to gain maximum exposure. The image below shows a typical webpage layout and the advert locations and sizes that are available on our site pages.
Header block adverts (238 x 180) and banner block (728 x 90) adverts are at the top of the page where the viewer will always see them. The 300 x 250 banner block may be "below the fold" depending on the viewers screen. Banner ad locations are the exclusive property of the advertiser. The spot is not shared with others by way of rotations or any other sharing techniques. All banner blocks can contain both static and animated images that provide the viewer with additional information or simple instructions that encourages a visit your site. We will gladly accept art work from the customers own graphic designers, subject to files size limits and dimension controls. Banner adverts are placed for a minium of 6 months. The cost ranges from $25 per month up to $75 per month depending on the type of advert and the exposure of the page carrying the advert.
This is a very adaptable form of promotion ideally suited to internet advertising. Not only do the ads incorporate the main image and descriptive text, they also incorporate the extremely important "keyword anchor text" link to your website. Any competent web master will understand the value of that to the major search engines such as Google, Yahoo! and MSN. Look 'n Book ads are placed on a per annum basis. Prices are from $20 up to $35 per month, depending on the exposure of the page carrying the ad. The ads are invoiced per annum and the advertiser has first refusal on the next 12 months. The examples below illustrate how these ads combine an image, link text/title and supporting information. The text component is used to provide a brief snapshot of the business profile and a photo gallery can be added to provide the visual images. Look 'n Book adverts are perfect for promoting individual accommodation properties and accommodation choices for a particular location (as per the example). They are also a great way to promote an activity (eg. tours, cruises, fishing, diving) where the image shows the activity and the accompanying text describes what the business has to offer. These ads can also boost branding (recognition of the company name). The upper part can be used for the corporate logo and the bottom part provides the keyword link plus descriptive text capturing the key essentials of the business.
Created specifically for holiday accommodation, resorts etc, these adverts provide a stylish, concise description of features and facilities, a photo slide show to present the property to best advantage and a link to the advertiser's web site. The format works equally well with larger resort and holiday apartment properties as well as smaller properties such as cottages, guest lodges, b&b etc. These ads cost $35.00 per month, invoiced for a 12 month period. The advertiser has first refusal on the next 12 months. Examples of accommodation entry advertising can be seen on our Broadbeach Holiday Accommodation page, the Surfers Paradise accommodation page, the Coolangatta accommodation page with a variation in style shown on the Gold Coast accommodation page.
Articles are considered by many experienced webmasters to be the most effective way to promote your website. Articles generate both traffic to your site as well as an SEO boost. They require some effort on your part as you need to write a unique 500 word minimum article about your business and send it to us along with a couple of photos or graphic images. You can add at least two links back to your site. We create a new page on our site with your content and images and place links to that page so that it gets found and indexed by the search engines. We provide an acknowledgement that you are the source and do final SEO on the page. When considering the article page option, you need to be aware that we will require a link on your site to one of our pages. Not just any old link buried on a page of reciprocals, but rather a link on a page that has solid Page Rank and is specifically about an Australian travel and tourism topic. This criteria is non negotiable. If you cannot meet that criteria for the link to our site, then you can consider sponsoring the article page for an agreed sum per annum. See Go West Day Tours for an example of a typical article page.
We use a "Companion Sites" facility for the express purpose of exchanging links with other quality Australian travel and tourism websites. Companion Site links allow us to offer the viewer access to relevant resources beyond the scope of our own sites. Companion Site link exchanges are FREE ... but you must be able to offer us a reciprocal link from an Australian travel and tourism page with at least Google Page Rank 3. Note that it is the page carrying the link to us that must be Australian specific and have the PR3 or better. Companion Site links are far more effective than having your links buried in over-populated link pages and link directories. These links are embedded in the page content which makes them excellent for SEO purposes and generating increased traffic. They are highly relevant (aka on-topic links), there is a maximum of eight such links on our page (which nearly all have Google PR3 or better), you can specify key word anchor text and you can specify deep links. Australian sites that can only offer us a low quality link can still request a reciprocal and the link to their site will be entered into our Tourism Directory. A typical example of Companion Site links can be seen at the bottom of this page.
Did you know that the major search engines such as Google and Yahoo! assess the worth of your website according to the websites you link to? When you add links on your website to an information rich, researched authority site such as this one, you are significantly improving the credibility of your website and that results in improved search rankings. That fact alone is enough reason for you to link to Australian Travel Emporium and not even bother about a reciprocal link! We only consider link exchange requests when the link to our site is placed on a page that is specifically related to Australian travel and tourism. We will not consider sites that are purely for affiliate sales and have no useful content. Please do not ask us to provide a one way "freebie" link to your site. If you can offer a relevant link from an Australian page with Google PR3 or better, we will respond with a Companion Site link as described above. If your page with the link to us is less than PR3, the reciprocal link will be placed in our Tourism Directory. How To Submit Your Site If your site is suitable for consideration, then:
We make every effort to respond to genuine link requests ASAP. Requests involving sites that are not related to Australian travel and tourism are deleted without response. Your Link To Our Site Don't just link to our home page. Link success is all out being on-topic (aka.. relevance) That is why we recommend you link to our page that is most relevant to your site. For example, if your site is a Brisbane travel guide, then link to our Brisbane page. If your site is about barramundi fishing in the Northern Territory, then link to our Northern Territory page. If your site is about dive charters on the Barrier Reef, then link to our Barrier Reef page. Here are a couple of examples of how to add the link on your site: Example 1: (say your site is a Brisbane travel guide)
You link to our page at:
http://www.austtravel.com.au/queensland_brisbane.htm Example 2: (say your site is about Northern Territory fishing safaris)
You link to our page at:
http://www.austtravel.com.au/northern_territory.htm Use your own wording and a format that best suits your page layout. Our Link To Your Site We provide two types of links and the one you get depends on the quality of your link to us: 1) If your page with the link to us has a Google Page Rank of 3 or greater: We will add a Companion Site link to your site on a relevant page with similar PR. An example of our Companion Site links appears at the bottom of this page. 2) If your page with the link to us has a Google Page Rank of less than 3: We will place the link to your website in the appropriate category of our Australian Travel & Tourism directory.
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© 2010 - Australian Travel Emporium
